Services
Google campaigns
Search, shopping and remarketing, run by watching the cost per enquiry.
Who it’s for
Anyone who needs enquiries now and sells something people are already searching for.
Price
Quote made to fit
What it costs depends on how many pages you need, in how many languages, and what it has to do. We talk once, I look at your case, and I give you a firm figure.
Direct phone support, a number you can call, and I pick up. Included in the fee.
A one-off setup cost that depends on the project.
The fee has no end date: it carries on for as long as you need it.
The ad budget is separate: you pay Google directly.
Google advertising works when the demand is already there: someone searches for what you sell and you appear at the top at the right moment. It's the quickest way to bring in enquiries, and it's also the easiest to waste, with budget disappearing into clicks that turn into nothing. If nobody is searching for what you do yet, I'll tell you straight: you build the demand first, you don't buy it.
Google campaigns put you in front of people already looking for what you do, today, not in six months. You pay for every click, so the number I watch isn't how many people click: it's what each enquiry actually costs you.
What’s included
- Search campaigns: you show up when someone searches for exactly what you offer.
- Shopping campaigns, for anyone selling products: photo, price and name straight in the results.
- Remarketing: you come back in front of people who visited the site without buying or getting in touch.
- Conversion tracking set up properly, so I know which clicks become enquiries and which don't.
- Ongoing optimisation based on the cost per enquiry, not on clicks or impressions.
The guarantee
You get me, within one working day.
No switchboard, no support form. If you write or call and I do not answer within one working day, you do not pay that month.
When I am the right fit, and when I am not.
I am the right fit if
- You want something that brings in enquiries and clients, not a job that ends on handover day.
- You want someone updating it, improving it and growing it with the business every month.
- You want a single point of contact who answers the phone and already knows your case without being briefed again.
- You want to know what is working and what is not, with the numbers in front of you rather than by feel.
- You have tried before and it brought nothing, and this time you want to understand why before redoing it.
I am not the right fit if
- You need something static, that once built sits there and needs nobody every month.
- You have one job to do, with a clear beginning and end: a page, a migration, a catalogue to load.
- The budget right now will not take a fixed monthly cost. Better one job done well than a fee that becomes a burden after a few months.
- You want to spend as little as possible. I do not try to compete on the lowest price: there are platforms that cost less and do a different job. What I bring is someone who looks at your numbers every month and changes the site accordingly, and it is worth what it costs.
If you do not know which of the two lists you are in, that is exactly why it is worth talking. I look at your case and tell you, including when the answer is that a one-off job suits you better and so I am not the right person. I would rather say it now than in the third month.