Google campaigns

Who it’s for

Anyone who needs enquiries now and sells something people are already searching for.

Price

On request

Google advertising works when the demand is already there: someone searches for what you sell and you appear at the top at the right moment. It's the quickest way to bring in enquiries, and it's also the easiest to waste, with budget disappearing into clicks that turn into nothing. If nobody is searching for what you do yet, I'll tell you straight: you build the demand first, you don't buy it.

Google campaigns put you in front of people already looking for what you do, today, not in six months. You pay for every click, so the number I watch isn't how many people click: it's what each enquiry actually costs you.

What’s included

• —Search campaigns: you show up when someone searches for exactly what you offer.
• —Shopping campaigns, for anyone selling products: photo, price and name straight in the results.
• —Remarketing: you come back in front of people who visited the site without buying or getting in touch.
• —Conversion tracking set up properly, so I know which clicks become enquiries and which don't.
• —Ongoing optimisation based on the cost per enquiry, not on clicks or impressions.