About me
You’ll be dealing with me.
You write, I answer. Something goes wrong, it’s my problem. I take on a few projects at a time, with a small team of specialists I’ve picked myself, because it’s the only way to actually look after them.
What I actually do
If you run a business or work for yourself, I help you build an online presence that fits what you actually do — and that pays for itself.
I look at where you are now and how the business actually makes money, then I build what’s needed: a site built around your business, an online shop, an ad campaign, local promotion, selling direct on marketplaces.
I explain things without the jargon, and I don’t leave you with a plan that stays on paper.
I work with a small team of specialists I’ve picked myself, each one good at one specific thing, all pointed at the same job: helping small businesses grow online. The person you talk to, though, is still me.
I know more than one tool, I can build on more than one platform, and I run ads on the channels people actually use. That means I pick the right approach instead of bending your business around the one thing I know how to do. Keeping up is part of the job, not an extra.
How I work
Most of the time I don't do a job and wave goodbye. I work with a few clients at once, in a relationship that carries on: the goal isn't handing something over, it's growing your business.
For the same reason I don't take on every project: first I look at whether where you want to get to resembles where I'd take your business.
How it works in detail — and when a one-off job is the better call
Recognition
In 2018 I received a double Forbes award, given to the top 30 international professionals in internet and e-commerce.
I’ve worked with dozens of companies, in Italy and abroad, and I’ve mentored at the European Innovation Academy, which brings together people from universities and companies including UC Berkeley, Stanford, Google, Amadeus and IBM.
Why I started
Watching a project start, grow and get better never stops being satisfying. I worked out that this was the feeling I wanted back in 2015, when — in the middle of the recession — a small neighbourhood shop handed me a few hundred euros to spend on advertising.
“Either I start again or I close” — that’s what the owner told me.