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Facebook campaigns

Facebook and Instagram to get known by people who aren't looking for you yet, with budget and numbers under control.

Who it’s for

Anyone who needs to get known, a shop, a launch, a promotion, by people who aren't searching for them yet.

Price

Quote made to fit

What it costs depends on how many pages you need, in how many languages, and what it has to do. We talk once, I look at your case, and I give you a firm figure.

Direct phone support, a number you can call, and I pick up. Included in the fee.

A one-off setup cost that depends on the project.

The fee has no end date: it carries on for as long as you need it.

The ad budget is separate: you pay Meta directly.

Advertising on Facebook and Instagram works the other way round from Google search: you don't wait for someone to look you up, you're the one who turns up in front of the right people while they scroll. It earns its keep when you need to get known, launch something or fill a quiet patch: less so when simply being found by people already searching is enough. If that's your case, I'll say so.

On Google you reach people already searching for you. On Facebook and Instagram you're the one going to the right people, by interest and area: with the budget you set and the numbers on the table.

What’s included

  • Audience: who gets shown the ads, by interest, age and area, and people who've already been to your site or your page.
  • Creatives: the images, videos and words that stop the thumb. This is where a campaign is won or burnt through, more than the budget.
  • Budget: start small to find what works, then push what pays back. No money thrown into the dark.
  • The numbers on the table: what an enquiry costs, what's running and what isn't. In your own words, not in reports nobody reads.
  • Facebook and Instagram run together, from one place, without doing the same job twice.

The guarantee

You get me, within one working day.

No switchboard, no support form. If you write or call and I do not answer within one working day, you do not pay that month.

When I am the right fit, and when I am not.

I am the right fit if

  • You want something that brings in enquiries and clients, not a job that ends on handover day.
  • You want someone updating it, improving it and growing it with the business every month.
  • You want a single point of contact who answers the phone and already knows your case without being briefed again.
  • You want to know what is working and what is not, with the numbers in front of you rather than by feel.
  • You have tried before and it brought nothing, and this time you want to understand why before redoing it.

I am not the right fit if

  • You need something static, that once built sits there and needs nobody every month.
  • You have one job to do, with a clear beginning and end: a page, a migration, a catalogue to load.
  • The budget right now will not take a fixed monthly cost. Better one job done well than a fee that becomes a burden after a few months.
  • You want to spend as little as possible. I do not try to compete on the lowest price: there are platforms that cost less and do a different job. What I bring is someone who looks at your numbers every month and changes the site accordingly, and it is worth what it costs.

If you do not know which of the two lists you are in, that is exactly why it is worth talking. I look at your case and tell you, including when the answer is that a one-off job suits you better and so I am not the right person. I would rather say it now than in the third month.

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