Facebook campaigns

Who it’s for

Anyone who needs to get known — a shop, a launch, a promotion — by people who aren't searching for them yet.

Price

On request

Advertising on Facebook and Instagram works the other way round from Google search: you don't wait for someone to look you up, you're the one who turns up in front of the right people while they scroll. It earns its keep when you need to get known, launch something or fill a quiet patch — less so when simply being found by people already searching is enough. If that's your case, I'll say so.

On Google you reach people already searching for you. On Facebook and Instagram you're the one going to the right people, by interest and area — with the budget you set and the numbers on the table.

What’s included

• —Audience: who gets shown the ads — by interest, age and area — and people who've already been to your site or your page.
• —Creatives: the images, videos and words that stop the thumb. This is where a campaign is won or burnt through, more than the budget.
• —Budget: start small to find what works, then push what pays back. No money thrown into the dark.
• —The numbers on the table: what an enquiry costs, what's running and what isn't. In your own words, not in reports nobody reads.
• —Facebook and Instagram run together, from one place, without doing the same job twice.