Dog training
Itaca Addestramento
A dog trainer starting with nothing but the profession itself and no online presence. Name, website, visibility and first clients: a business built from zero.
What the client wanted
- Start the business from zero, with only the profession to build on.
- Build a recognisable identity — name, logo, website.
- Get found by people looking for a dog trainer in Turin and its province.
- Bring in the first clients before word of mouth exists.
What I did
- Logo and visual identity, built together with the client.
- Website, made to convey expertise and put people at ease.
- SEO and a Google Business Profile, focused on Turin and its province.
- Facebook campaigns to reach people who have just got a dog.
- Hands-on support through the launch, beyond the technical side.
How it went
- The business genuinely took off: over 280 five-star reviews on Google.
- Coverage spread across Turin and its province.
“From the first phone call, he makes you comfortable and listens to your needs, using understandable words without technicalities. I am a dog trainer and when I engaged him, I had only one thing: my profession. I can truly say that I started from scratch. But I could never have done it without Simone. In the past 3 years I have served over 300 clients receiving over 180 five-star reviews on Google. Thank you for helping me realize my dream.”